All you ever wanted to know about Iheights…

Posted on June 13, 2007
Filed Under web 2.0 news

Troy Yohn one of the co-founders of Iheights dot com has recently told us about his project.

Hello Troy, what is the name of the startup?
iHeights.com

Where is the startup based in? Who are the founders?
Virginia. Founders: Troy Yohn, Bradford Russo and Mark Miltz

What is this startup about?
iHeights.com is an auction website where businesses that offer seriously cool experiences like sky diving, rock climbing, rafting, scuba diving, cruises… can list and promote their offerings, while consumers who want to discover more life can use search features and artificial- intelligence-generated psychographic recommendations to find sources of those activities.

What makes this startup special?
iHeights.com will not sit passively, and wait for buyer-seller relationships to “happen”. Instead, it will be positioned to pro-actively trigger transactions — using outreach media of e-mail, recommendation engines and direct-mail — driven by buying-habit profiles. Every transaction path is another opportunity for potential revenue. iHeights.com will be a “community” (superset) of both sellers and buyers, becoming a channel of distribution for goods and services, to this large, highly-cohesive target audience. As transactions pass through our hands, all relationships become part of our growing “house list”. This raw data will feed the data-mining and data-based-marketing system.

What is the objective of the founders?
iHeights.com Mission is to bring seriously cool experiences to the world. iHeights.com Vision Within the next 3 years, iHeights.com will be an admired and popular website focused on bringing Seriously Cool Experiences to people throughout the world. Service providers will be able to easily list their seriously cool experiences to increase exposure to their activity, raise income and expand into new market segments. iHeights.com will strive to make doing business with us as easy as possible. Through a simple interface suppliers of related products will be able to target the placements of product advertisements along side of auction listings. Our Video Community will be able to use their creativeness to generate an income and create a viral marketing buzz for our seriously cool service providers. Video creators will have a system in place to rank their performance and adjust their profile to reflect accomplishments and shortcomings. IHeights web site will be simple to navigate and will provide a unique experience to customers. Customers will be able to easily search and find seriously cool experiences by using our easy to use search page and they will be able to participate in auctions by simply registering their pertinent information. Although all types of people will find the site valuable for discovering seriously cool experiences, our main clients will be people with an adventurous spirit and an inclination to grow. The business will have five major areas: Develop of consistent conventions for web site creation and deployment, client attainment and development, unique customer experience, customer acquisition and inspire the video creators to delve into their creativeness. iHeights.com Philosophy Think, create, innovate and discover!

Does this startup need an investor? - Yes, sure

Thank you Troy for answering our questions.

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