Don’t you want to leave IKEA? No problem, stay in its hostel

Posted on July 30, 2007
Filed Under Strange business ideas |

One of the things that you need to know is that is common to launch startups within corporations. Ikea is a good example.

If you read the Guardian you can read that “Now Ikea is going one step further and opening the Ikea Hostel, where customers can stay overnight if they haven’t finished their shopping. Later this month, Ikea Norway will let shoppers sleep overnight in one of its two Oslo warehouses, an operation that will last a week”.

Sounds like an interesting idea, that is probably going to attract more people to IKEA. IKEA is a family friendly brand and it seems reasonable that it has such initiatives. People tend to have a positive attitude toward this company not only because of its ecological approach, but also because it’s ver “human”.

ikea

What is more: “Every night, the 30 lucky few will be able to stack up on meatballs, Norwegian salmon and cranberry mousse, as Ikea is offering free dinner and breakfast at the usual canteen”. (read more: link)