Innovations will kill startups profitability and will make the bubble burst in 2008-2018
Posted on February 25, 2008
Filed Under Startups |
My previous post has been widely discussed by different websites covering startups, Web 2.0 and Internet I general. It seems that the link between technology and returns is a controversial issue.
What I would really like to underline is that profitability will decrease because of competition and technological breakthroughs. The business environment we are witnessing today is much faster than in the past:
• On average, individuals now have eight careers in their working lives.
• In 1990 automobiles took six years from concept to production. By 1997 the process only took two years.
• In 1984 the average product development cycle lasted three years. In 1990 it dropped to18 months. In 1997 it was six months and still falling.
• Most of Hewlett Packard’s revenues come from products that did not exist 24 months ago.
• It used to take 7^14 years for half of a worker’s skills to be outdated. Today, it only takes three years for 50% or our skills to be outdated.
In a nutshell, never before have we seen such fast changes in the economy. This is happening especially in highly advanced sectors like IT.
As a result we will experience huge technological advances and a fast growing number of startups being launched every day.
To be successful startups will have to:
1. deliver completely new solutions or significantly improve existing services
2. compete with clones which provide low quality services and spoil the market
3. invest in some marketing to be faster than major companies that can easily copy ideas and optimize them
Therefore only few startups will be able to last longer than a season.
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Marketing is not as important as word of mouth. Digg ad youtube are now successful as they managed to become popular thanks to people telling each other about them. For startups I would recommend to save money on ads and focus on the core.