Irehab, a startup that effectively cures musculoskeletal pain

Posted on December 6, 2009
Filed Under Startups

Where are you located?

We are based in Kamuela, Hawaii on the Big Island of Hawaii.

Why are you unique?

We are revolutionizing how people use the web to obtain information on and treat Back Pain specifically and musculoskeletal pain in general.  Instead of offering general text based information commonly seen on other health related websites, we are offering a customized engaging solution for the individual browsing the web for help with back pain.  We ask questions, receive answers then select, group and send exercises to a private individual login area within Irehab where users can view, learn and implement their exercises in the comfort of their own homes, at their workout facility or if they’re traveling.  We are directly selling treatment plans to the General Public browsing on one side and offering the Medical Professional  (Doctor, Physical Therapist etc) a portal to help their patients on the other side.  The Medical Professional uses Irehab to select, group and send exercises to their patients in seconds increasing office efficiency, patient follow up and results.

What is the technology behind it?

Our exercises are delivered in the form of perfectly animated and executed videos shot from multiple angles ensuring complete understanding and therefore results.  Treatment plans for both our General Public user and our Professionals and their patients are delivered immediately via the web.

Is your StartUp free?

We are currently free during our BETA period but will soon charge $39.99 per treatment plan for the General Public which will come with a customized back pain treatment plan (as it does now) plus an opt in phone or email consultation including unlimited question and answering follow up.  After 4 weeks of access, members will be able to maintain access to their user profile and treatment plans via subscription of $5.99 per month.  Our Professional user will pay Irehab .99 cents per treatment plan they send to their patients.

What is the main idea behind it?

To make it possible and affordable for the general public to receive quality exercise based help for back pain via web.  To take the next step moving away from text based information and toward solution based information by delivering a customized engaging experience in and around back pain help on the web.  Currently, people are searching the web looking for help for their musculoskeletal pain (back pain) and they get text, and increased confusion resulting in seeing their doctor anyway most times.  We believe people are ready and want more from the web than just text.  From office and clinical experience we know it’s possible to treat back pain with properly demonstrated and executed exercises if they are customized specifically for each user.  Now we are doing that on the web.

What are your future plans?

Our General Public functionality (80+ users registered) is currently up and running which you can view @ www.irehab.com.  We will be adding to that functionality as mentioned above.  On the bottom left hand corner of our current home page you will see a button “Doctor or Physical Therapist”.  Clicking on that button will bring you to an information page on our Professional portal which we expect to launch within 8 weeks.  Future plans include launching our Professional user portal then branching out into additional treatment capability for neck, shoulder, hip, knee, foot/ ankle, elbow and hand/ wrist.  We will also include post-rehabilitation, fitness and sport specific programming in the long run.

Who are your main competitors?

Our main competitors are health related websites such as WebMD, Spineuniverse and Livestrong that display exercises and or information related to back pain and musculoskeletal pain in general.  These sites tend to offer exercises and information but in a fragmented, random and non-customized manner.  Irehab is paving new ground with a customized experience and delivery.

How does Irehab customize?

During the users registration experience Irehab asks narrowing specific questions that allow us the knowledge to provide correct safe effective exercises specific for that individuals needs.  This questionnaire will continue to evolve as we go forward as well as the aforementioned inclusion of opt in consultations and unlimited follow up via phone or email if desired.

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