Interview with Blogertizeworld.com
Posted on June 1, 2009
Filed Under Economic/Business news, Save money and/or time, Startups | Businesshackers
Who are the founders of the site? Where is the startup based?
Founder, CEO – Mr Dushyant Bhatia [Twitter - @blogertize]
The startup is based in Mumbai, India
Over 75% of the bloggers advertising with us are from India, USA and UK
What makes this startup unique? What is the technology behind it?
This is the first web startup worldwide which has raised funds to run its online business by selling pixel adspace on its website. The idea is to combine various important pillars of internet marketing viz-a-viz affiliate marketing, promotional quizzing models, e-commerce, micro blogging, online community etc with pixel advertising. Blogertizeworld is an online portal which sells adspace to bloggers for a 3 year period under 12 segments namely sports, technology, health, politics, finance, gaming, education, showbiz, travel, life, literature and social responsibility. Adspace is available to 2,860 bloggers only on first come first serve basis. Our objective would be to divert a chunk of the traffic coming onto our website to these blog advertisers which will help the latter to dig up a couple of loyal readers which inturn would assist them in monetizing their blogs.
What are the main characterstics of your startup?
The concept of the website is similar to that of a mutual fund where the cost of running this website is distributed among a large pool of bloggers and the rewards for their investment is something which no other blogger community offers. Bloggers purchase adspace under various categories for a fixed period of 3years. The pixel blocks are available in four different sizes of 2000, 4000, 6000 & 8000 pixels. The larger the button, the higher it is placed attracting more visitors in turn resulting in increased ad revenue.
A chunk of adspace proceeds would be reinvested in various revenue generating avenues mentioned below which will help bloggers in monetizing their blog without them having to promote the same.
The following are the service offerings of Blogertizeworld.com
- - Online shopping portal
- - Online marketplace
- - Podcasting facilities
- - Online community (discussion board)
- - Ad exchange network
- - Promotional quizzing and contest portal
- - Blogertize ROI analytics
- - Exposure via newsletter
- - Profit sharing
All the services mentioned above shall launch on Sep 01, 2009 and have one common objective. i.e. To attract traffic and divert a chunk of the same to these 2,860 blogs advertising with us.
Is your startup free?
No. bloggers purchase pixel adspace on our site at a neglible price starting from $15 for a 3 year period. i.e.$5 per year and get constant traffic for next 3 years starting from Sep 01, 2009
What is your business model?
The whole idea of utilizing pixel advertising was to raise funds for this online startup. The concept of the website is similar to that of a mutual fund where the cost of running this website is distributed among a large pool of bloggers and the rewards for their investment is something which no other blogger community offers.
Some of the monetary incentives for bloggers who invest with us are:
- Online shopping portal – We’d be having the bloggers advertising with us place a link to our shopping portal on their blog. If any visitor to their blog clicks on that link, he/she would be directed to our shopping portal and if that person purchases anything from our shopping portal, upto 75% of the profit would be given to that respective blogger. The main idea is to create an online trading store and have distributors i.e. bloggers all over the world
- Online market place – Bloggers advertising with us will have an option to open an online store for free for the first year of operations. No yearly fee of commision on final sales shall be charged for the first year and so can sell their products via our website FREE OF COST
- Adnetwork exchanges – We help our blogger advertisers manage their ad inventory & assist them in earning ad revenue via the idle ad inventory available on their blogs
- Revenue split: – The revenue split would be 80-20 (Bloggers advertising with us – Blogertizeworld)
- Podcast publishing services – Free podcast hosting services provided to bloggers advertising with us
- Exposure via Newsletter- Visitors to Blogertize could subscribe for monthly newsletter for any of the 11 segments of their choice. i.e. A member who’d like to keep himself/herself updated about the latest in the tech circuit could sign up for the monthly tech newsletter, the content of which would be provided by the bloggers advertising with the site. The link to the blog from where the content is extracted would also be mentioned in the newsletter to give latter the exposure it requires
- Profit sharing element – We plan to share a certain proportion of our total profits after tax. This may include profits earned via various avenues like blogertize community, market place, shopping portal, podcast facilities, ad-network exchanges, ad revenue etc. We’d be distributing a small proportion of profit (after tax) to our bloggers on yearly basis starting from the second year of operations. The profit share may differ on yearly basis depending upon various factors. The concept would be similar to that of a dividend being distributed by a public company to its equity shareholders, the only difference being that the bloggers advertising with us do not own stakes in this company. The ratio of distribution for $15, $40, $80 and $150 pixel buttons would be in the ratio of the amount invested i.e. 3:8:16:30.
What is the main idea behind it? Why is your startup worth spending time?
The main idea of this startup is to help those bloggers in monetizing their blogs who cannot spend 4-5 hours a day on promoting their blog. Our objective is to attract casual blog readers and divert a chunk of them to the blogs advertising with us. As of today, a 125×125 banner ad on a PR3 blog costs somewhere around $25-30 per month which at most can get approximately 500 odd visitors. On the other hand, BlogertizeWorld offers a 3 year adspace for as low as $15. It probably may take around 6-8 months for a blog to receive 500 visitors via Blogertize (for a $15 button). So any traffic diverted for next 28-30 odd months would be a bonus. In addition to that, Blogertize gives its members an opportunity to make a small fortune via its various revenue generating avenues.
What are your plans for the future?
We are planning to rope in more interest groups. Cannot reveal much right now but we’re in acquisition/collaboration talks with a couple of cash strapped medium-sized startups in US, UK, Israel and India. The idea is to wrap up these with our operations and relaunch them under our brand.
Who are your main competitors?
There are many individual competitors worldwide. Since the range of our service offerings is so huge, we’re bound to have atleast 2-3 big competitors for each avenue we explore. We’re still new and are concentrating on getting our baby steps right. Once we achieve that, we could concentrate on competing with the established players.
Any other information that may help to describe your startup?
Out of the total 2,860 spots, we’vre received registrations from over 1,800 bloggers. Adspace worth $50K has already been reserved. Once we receive our 2500th registration, we shall double the adspace prices.
Mineful dot com a startup you should already know about
Posted on May 31, 2009
Filed Under Startups | Businesshackers
There are many ways for a professional or a company to learn more about the market, and to monitor a product’s performance in relation to the consumer’s behavior. If you do this kind of job, you already know that it is imperative to have a precise tool to make your job simple and accurate.
Mineful is a web-based market research software that was created to collect and study the market’s information. This online solution is very flexible when it comes to presenting all the figures and numbers you need to know about your company and your targeted market. In addition to this, you will have the chance to share the processed data with other fellow professionals.
If you want to get all the market’s information in an effective way, this site provides you with a package of techniques that comprise effective online questionnaire software. With Mineful, you will be able to create different web forms, as well as to analyze the market’s information in real time. In this way you can make your decisions in a fast and accurate way.
The site is very clear when it comes to explaining all the details you need to know about the different forms and surveys you can use to improve your decision making abilities. In case you want to take a quick look at a slideshow of features along with screenshots and learn more about this site, you can do it at Mineful.com.
Directly from Copenhagen, Vopium a new mobile VoIP service
Posted on May 25, 2009
Filed Under Economic/Business news, Save money and/or time, Startups | Businesshackers
Vopium, a Copenhagen based startup, is determined to drive down the cost of international mobile phone calls making use of mobile VoIP and Wi-Fi technology. Vopium is a mobile VoIP service that offers cheap international calls through GSM VoIP or WI-FI connection. If you do have Wi-Fi you can make FREE calls to other users using Vopium in Wi-Fi zone. Vopium also offers new users 30 minutes free calls and 30 free SMS for trial. Vopium is committed to unleash the true potential of voice calls & text messaging for an ingeniously low cost. By simply installing Vopium for free onto the mobile handset callers can immediately begin taking advantage of high quality and affordable international calls. At the moment Vopium is available in 18 countries as further expansion is planned to provide same clear call quality at much reduced costs covering over 180 international destinations.
How is Vopium different from Other VoIP services
· Vopium provides a service that works through the GSM network that we all are already using with our cell phones and SIM cards. Application automatically detects how to place the calls depending on the network scenario.
· Vopium Does provide data backup facility with Synch Service. So if you have lost your phone or changing your phone you can instantly get your contacts back through Vopium Synch.
· Vopium Supports around 600 Devices that range from Java, RIM, IPhone etc.
· Competitive rate with premium voice quality.
Conclusion/Summary
- Low cost international calls (90% off) at an amazing voice quality
- Sending international text messages at a much discounted price
- Not to worry about your contacts and calendar as Vopium Synch makes a remote and secure backup.
- Absolutely free calls between Vopium-Wifi users
- Freedom i.e. no need to change cell phone or SIM card
- Swift communication with family & friends regardless where ever you are
3 Excellent startups: Harmoniker, DeepZoomPix, TweetMeUp
Posted on April 17, 2009
Filed Under Startups | Businesshackers
(1) Harmonikier – there is an active Irish team behind this cool startup. It basically a website turning social networking contacts into true friends. It uses a matching system that will search web socialites that have a lot in common with you. It requires users to provide comprehensive information, which allow the matching process to be effective. Matching is based on human input and this is what makes it much more interesting than other sites.
Businesshackers’ mark: 7/10
(2) DeepZoomPix – a startup that allows users to share their pictures with friends in a revolutionary way. One of the nicest things is that surfers can zoom in and out of pictures at will, without the need to navigate to higher resolution versions. There are many options to choose from as far as complex visualization is concerned. You can import photos from other sites and have them become shown to anyone you want. It can be used with Flick, Facebook and many other sites. In order to use it free of charge you have to register before December 2009.
Businesshackers’ mark: 9/10
(3) TweetMeUp – the objective of this startup is to let you know “everything there is to know about Twitter”. It includes a host of Twitter tips, tricks and free downloads. It is made up of many Twitter tools and resources like the TweetMyBlogWP plugin and Twitter’s info pack. Definitely a good choice for both newbies and Twitter experts. In addition, we loved the graphics of this site.
Businesshackers’ mark: 6/10
Do you know MyEbook, MyLiveGallery, Namecheck, Roshambo and Ptable? You should.
Posted on April 16, 2009
Filed Under Startups | Businesshackers
(1) MyEbook – Free ebook creation and publishing platform with social networking features. The site allows you to upload ready-made ebooks or use an easy ebook builder to create one from scratch by adding colorful covers, graphics, importing web videos, audio, documents, images and more.
Businesshackers’ mark: 7/10
(2) MyLiveGallery - Online image gallery creator that allows you to quickly create nice looking image galleries, photo albums and slideshows.
Businesshackers’ mark: 6/10
(3) Namecheck – Check the availability of a username on more than 80 popular social networking and social bookmarking websites. When you enter the username and hit on the “chk” button, if the username is taken it shows “Taken”. (this startup has been previously described in a different post on businesshackers.com).
Businesshackers’ mark: 7/10
(4) Roshambo – This website lets you play rock paper scissors with others online. Enter your name, get a link and send it to your opponent to start playing.
Businesshackers’ mark: 5/10
(5) Ptable – If you are a Chemistry major or just trying to make through your Chemistry class, chances are you have use the Periodic Table of Elements very often. The Ptable.com is a cool periodic table with a detailed graphical representation for each element.
Businesshackers’ mark: 7/10
Dating using skype… yes we can… an interesting startup…
Posted on April 16, 2009
Filed Under Save money and/or time | Businesshackers
How about a combination of skype and dating service? Something like this has finally arrived.
It is called Skyecandy and it is a video dating service that takes Skype as its starting point. In a nutshell, it will let anybody take part of speed dating sessions that start every few minutes. After few minutes your successful dates are then recorded in the “Results” page that appears with your profile.
Authors underline that “matches you automatically with real people all over the world from the comfort and security of your own home”. Frankly speaking I don’t really think that it will become the new way people meet potential partners, but it looks like an intersting site to spend few minutes a week.
The website is well done from a purely technical point of view, but I would expect more user friendly options. Quality of sound and video is relatively good even though it’s far from being what looks like dating in real life.
A really cool thing to use is the SMS messaging system that will let you get in touch with any successful date you have had in the past. Very simple, but nice.
Businesshackers’ mark: 8/10
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