Podcasting as a business… time to put some ads…

Posted on October 5, 2006
Filed Under Business tutorials, Online business, web 2.0 news |

Businesshackers are constantly looking for business opportunities… we have found something called Podzinger.
According to the authors ” PodZinger is the world’s most powerful audio and video search engine and online advertising network. PodZinger makes it possible for consumers to directly connect to their passions through multimedia search, lets content creators easily monetize their assets, and gives advertisers a uniquely targeted approach for delivering branded messages. Using speech recognition technology, PodZinger searches words within both audio and video, not just the metadata, to classify content based on topic and usage.

For consumers, PodZinger is the only search engine that allows users to find audio and video content based on keyword searches and then skim the results for relevance the same way they would for text. Consumers can then “jump-to” a specific location in the audio and video without fast forwarding or listening to the entire file.

For content creators, PodZinger’s advertising program generates revenue for the parent company, while providing their users easier access to topics of interest.

For advertisers, PodZinger delivers online multimedia playback ads that are tied to consumers’ specific search terms and categories. This provides a unique way for advertisers to follow consumers online and directly link to the exploding volume of video and audio content”.
Businesshackers’ opinion: a good search engine, which should be constantly updated…. the profitability of the ads system seems to be unpredictable… poor graphics…
Businesshackers’ mark: 6/10