Your startup is not popular. Do you really want to know why?

Posted on May 31, 2007
Filed Under web 2.0 news |

In the last five days we received 7 e-mails asking about the best way to promote a startup. We have been discussing this topic in our team for some time and we reached the conclusion that there is no single way to launch a successful startup. There are however some hints that are worth being mentioned:

tell your friends about your work.

I know it may seem obvious, but that’s a simple way to let people know about your product or service for free. If you tell your friends about it you will probably be able to let about 200-300 people know about your project in a relatively short period of time through indirect marketing and word of mouth.

contact experts with access to specific knowledge and “gurus”.

It is good to be recognized in your field. I remember when we launched businesshackers.com and no one knew about it. We decided to contact experts who told us what could be improved. This is how the adventure started, and we are now happy with the evolution of our site.

try to “shock” your audience.

Being controversial is not enough. You need both a good product and a catchy way of advertising. GoDaddy dot com is a good example of that. I remember the first time I watched their famous video. I got really impressed!

make your audience feel that a revolution is going to take place soon.

Nowdays people want to know about: the best, the fastest, the coolest, etc. Avoid being humble, otherwise people will not find any reason to choose your product.

base your ads on facts but also on emotions

Whenver you launch a startup you need to act as a psychologist. Try to imagine what people are going to think. Try to predict what will happen when someone uses your product or service for the first time.

give beta versions for free.

If you give something for free you will earn at least twice. Being greed makes you look too much focused on you own business. Your clients need to know that you are involved in optimizing your service and that you really care about them.

create both a free and a premium version of your product.

It’s a good idea to create two versions. The more time you spend on giving sth for free the more money you will be able to charge for a premium version. It may sound weird, but that’s the way it is in most cases.

try to benefit from viral marketing.

If you’re the last person in the word not to know what viral merketing is, here you are: link. No comment needed, right?

If you liked it promote it!

Comments

2 Responses to “Your startup is not popular. Do you really want to know why?”

The Name Says It All » Blog Archive » Everything You Ever Wanted To Know About SEX! on May 31st, 2007 10:24 pm

[...] are a couple of headlines that got my attention recently: “Your Startup Is Not Popular. Do You Really Want To Know Why? What Makes Your Blog Remarkable? They Say Its Your Birthday [...]
John Light on June 2nd, 2007 10:19 pm

Guys you made some very good points, but I don’t really agree that you should look for a guru. You should be a guru, not follow gurus.

John

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Your startup is not popular. Do you really want to know why?

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